Facebook is working on a collaboration tool for businesses called “Facebook at Work” in a bid to compete with similar tools from Google, LinkedIn and Microsoft.
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The tool, which is in early-stage testing, is similar to the social network, a person familiar with it confirmed Monday.
It will essentially allow employees to collaborate via groups, messaging and the news feed, the source said, adding that no information from Facebook at Work will show up in users’ personal accounts.
Facebook is a bit late to the collaboration table and its tool could prove to be just one more distraction for people during work hours, analysts said.
“It makes total sense for Facebook to add an At Work element,” said Frank Gillett, principal analyst and VP at Forrester. “Much, but not all, of people’s work and personal lives are related, and it can be frustrating to have those siloed in separate online relationships. Helping individuals integrate and express their digital selves within one relationship will create greater engagement and loyalty.”
Facebook at Work is probably not going to be for everyone though, he said. Initially, it will be for the people who are already comfortable blending their personal lives with their work lives, such as those in technology or public relations, he said. And compared to LinkedIn, at which this effort is aimed, Facebook is late, Gillet said.
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