Samsung Mobiles

Samsung Electronics is planning to cut the number of smartphone models it will launch from next year. 

Samsung going to reduce one-third of its smartphones in order to cut prices in the face of intense Chinese competition. 
A company spokesman confirmed the strategy during a presentation in New York by the South Korean conglomerate's head of investor relations, Robert Yi. Yi stated that the company which reported a near 50 per-cent plunge in third-quarter net profit last month following a 20 per-cent drop in the previous quarter will reduce the number of smartphone models in 2015 by 25 to 30 %. "[Lowering the model number] will allow us a chance to lower the prices of [remaining models] through mass production," said Yi. "In low- to mid-end products, price is the most important, and for high-end products, it is innovation." Samsung's two largest competitors, 
Apple (AAPL) and China's Xiaomi, have limited number of smartphone models. Since the iPhone's launch in 2007, Apple has pushed out only 9 models, while Xiaomi has sold 6 Mi phones in the last four years. By comparison Samsung has pushed out hundreds of smartphone models in the past few years. Samsung also plans to launch more budget devices to compete with Chinese rivals like Xiaomi, Huawei and Lenovo to gain its market share in emerging markets.
According to reports Samsung is planning to launch a new range of budget smartphones based on its homegrown Tizen OS. The company is planning to make India the launch pad for its Tizen OS due to the increased competition from domestic smartphone makers like Micromax, Lava and Karbonn. Also Read: Samsung leads Indian smartphone market, Micromax at no.2: Report Source: WSJ