The Yureka is the first smartphone under the new Yu brand, owned by Micromax.
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The device runs on CyanogenMod 11 and has a pretty attractive price. The first phone under Micromax's Yu brand has been launched in India. The device, known as the Yureka, is going to be available from tomorrow, exclusively on Amazon. The company is following a flash sale model, where consumers will have to register for the devices and then take part in the sale. This means that you will be able to register from tomorrow, while the device actually goes on sale on January 8. The Yu Yureka has been priced at Rs. 8,999. The Yureka comes with a Qualcomm Snapdragon 615 octa-core 64-bit chipset along with CyanogenMod 11. It has a 13 MP rear camera, 5 MP front camera and 16 GB of internal storage, which can be expanded using a micro-SD card. It has a 5.5 inch HD display. Further, Micromax's partnership with Cyanogen for this device would mean that, like the OnePlus One, you can root this smartphone without voiding the warranty. In addition, Micromax is also offering doorstep service options for repair and replacement of the device. The OS looks quite similar to the CyanogenMod 11S ROM we've seen on the OnePlus One. We quite like the pricing of the smartphone. Let's hope it lives up to the spec sheet.
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