Micromax is all set to launch its Yu brand of smartphones. These aren’t just more run-of-the-mill budget Android devices but rather budget-devices that run CyanogenMod OS 11, which is a modified version of Google’s popular OS.
Micromax had launched its first smartphone under this brand, the Yureka device last month for a price of Rs 8999 and registrations for this opened on Amazon.in on 19 December. The device will now go on sale tomorrow, (13 January) from 2.00 pm onwards.
Firstpost spoke to Micromax co-founder Rahul Sharma, who’s also heading the Yu brand now, on the expectations from the device and what this new brand means for the company. Here is an edited excerpt of the interaction
You know whenever you start anything new, you have high expectations from it and it’s the same with Yu. Yu is a global brand for us and India is the very first market where we are launching it.
As far as the response is concerned, it has been completely overwhelming and massive. We never expected this sort of response initially and that’s why we had to close down registrations one day before. We were quite stunned and surprised because we thought we’re a new brand and we’ll slowly start crawling.
As far as numbers are concerned, we got over 3 lakh registrations. Since we are a start-up, we are just ramping up production and we only have 10,000 initial units that will go on sale. If we hadn’t stopped registration, then it would have gone up more, and we didn’t want too many people fighting over these 10,000 units.
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