Snapdeal To Evolve Into A Tech Company

Snapdeal, India's largest online marketplace, is building its big data platform, as the Delhi-based firm looks to evolve from an e-commerce venture into a technology company, offering a suite of products and services. The platform, according to a senior executive of the company, will be open to the e-commerce ecosystem, including brands, market research companies, banks and technology ventures, to provide deeper insights into the Indian consumer behaviour and help them formulate brand strategies as well as develop technologies, relating to apps, payment gateways and logistics. "We have close to 25 million users and we want to make their shopping experience relevant. We have so much information, so how do we make it relevant to people outside the company?" said Ankit Khanna, senior vice-president, product management at Snapdeal.