The Asus ZenFone 5 was launched in July last year alongside the ZenFone 4 andZenFone 6. The 16GB model shares the same specifications as the 8GB storage variant, including a 5-inch HD (720x1280 pixel) IPS display; a 1.6GHz dual-core Intel Atom Z2560 processor; 2GB of RAM; an 8-megapixel rear camera; a 2-megapixel front facing camera; inbuilt storage expansion via a microSD card (up to 64GB), and 2110mAh battery to back them all.
Asus cutting the price of the 16GB inbuilt storage variant of ZenFone 5 seems like an attempt to compete against Xiaomi's popular Redmi Note 4G and the recently launched Micromax Yu Yureka that fall in the same price segment and offer 8GB of built-in storage. However, it might be challenging for Asus to revive last year's ZenFone 5 in the market simply by offering more storage space - as user interest is likely to bend more towards rival smartphones that are comparatively newer and more future proof than the ZenFone 5. The handset is available to buy from Flipkart and AmazonIndia.
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