Amazon on Wednesday unveiled an upgraded Kindle, aiming to boost its e-reader sales with a thinner, lighter device at a low price.
The new Kindle will be sold in the US market as low as $80, which is the same price as the version it replaces, but with more memory and added features. It is priced at Rs. 5,999, and is up for pre-orders, shipping from July 7.
Amazon remains committed to the e-reader market despite wider use of tablet computers, which can also be used for electronic books.
"Recent studies have shown that evening exposure to blue light from backlit screens like tablets
and smartphones can suppress the body's production of melatonin, a naturally occurring
hormone that helps the body fall asleep. Because the Kindle display emits no light, you can
read anytime without losing sleep."
The new Kindle weighs in at 161 grams, or 5.7 ounces, with a six-inch display.
Some of the features include "export notes," allowing users to send notes and highlights from
a book to e-mail, and Bluetooth audio paired with a screen reader that can allow the visually
impaired to hear content without an adaptor.
In April, Amazon released its top-of-the-line Kindle Oasis reader, which sells for $290 in the
United States.
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